Leonardo DiCaprio: Beyond Meat Is ‘Future of Protein’
In a recent post on Instagram, Academy Award-winning actor Leonardo DiCaprio praised Beyond Meat and called it ‘the future of protein’ to his 26 million followers.
“Beef is one of the most resource intensive foods in our diet. @beyondmeat is on a mission to take the animal out of the equation. Their plant-based 1/4 lb. Beyond Burger uses 99% less water, 93% less land, generates 90% fewer greenhouse gas emissions, and uses nearly 50% less energy than what it takes to produce a single 1/4 lb. U.S. beef burger. Proud to be an investor in the #futureofprotein. Link in bio to learn more.”
The graphic is based on a peer-reviewed Life Cycle Analysis (LCA) conducted by the University of Michigan, which compared the environmental impact of The Beyond Burger to a ¼ lb. U.S. beef burger. According to the findings:
“The study concluded that The Burger uses significantly less water, less land, generates fewer Greenhouse Gas Emissions (GHGE), and requires less energy than a beef burger.”
As of right now, the post has over 1.8 million likes.