Prince Khaled to Bring Plant Power Fast Food to the Middle East
Earlier this year, we wrote about Prince Khaled bin Alwaleed Alsaud’s plans for a vegan takeover in the Middle East.
The founding chairman of KBW Investments had stated on Facebook:
“Making a huge commitment to the Middle East for the Middle East.💚🇸🇦🇰🇼🇦🇪🇯🇴🇧🇭🇴🇲💚 Locations of our plant based [restaurant] in the Middle East. By 2020 we are aiming to have a minimum of 10 restaurants/cafes. Our region occupies parts of the top ten most obese counties in the world. This is crazy and frankly a joke we have reached this level. I’m not saying opening 10 restaurants will solve this issue, but you better believe it’s a step in the right direction.”
The locations marked included Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Kuwait and Bahrain.
“It’s a restaurant that does plant-based hamburgers, hot dogs, chicken nuggets, French fries and milkshakes – and it’s absolutely killing it in the US. We’ve just closed a deal to invest with them and take the rights to open up these fast food joints in the region. It’s an amazing restaurant, and I couldn’t be happier with the partners. We see eye to eye, we have the same mission and we have the same passion. It’s just a beautiful company and I couldn’t be happier to be a part of it.”
While the opening of the restaurant(s) will most likely be in 2020, Prince Khaled is aiming to open an outlet as soon as next year:
“I can safely say [it will open] in the beginning of 2020. I’m working for something before that, but you have to get the location, you have to do the fit-out and it all takes time, but I would say beginning of 2020.”
Plant Power Fast Food has two locations in California, and the menu features both vegan comfort food as well as healthier raw options.