Beyond Meat’s Beyond Burger Launches in the UK!
UPDATE: It took longer than anticipated, but as of November 12, Beyond Meat’s Beyond Burger officially made its launch in the United Kingdom!
CNN notes that the delay (the burger was originally meant to make its debut in August) was “due to product shortages.” Now, all 350 Tesco locations throughout the UK sell packs of two Beyond Burger patties for £5.50 ($7.00).
Just like Whole Foods in the United States, Tesco will display the burgers right next to meat. Seth Goldman, Beyond Meat’s Executive Chair, stated:
“Bringing our innovative approach to merchandising to the UK, Tesco will sell The Beyond Burger in the chilled meat aisle alongside animal-based proteins.”
Tesco Prepared Foods Selling Manager Martyn Doble added:
“The Beyond Burger has been one of the most eagerly anticipated food launches of the year and we believe that this fantastic tasting patty will be a real game changer for anyone considering going vegan or trying a flexitarian diet.”
The Beyond Burger is also making its debut at select UK-based restaurants and chains.
October 26, 2017: Beyond Meat to Launch in UK Markets Next Year
While the products of the company are “now listed in 11,000 outlets in the US,” the only major international deal was made with Hong Kong earlier this year. Seth Goldman, Beyond Meat‘s executive chairman, stated:
“We have plans to launch in the first quarter of next year, 2018. I can tell you it’s a … great list of … the kind of folks we would hope to connect with.”
While Goldman did not get specific about the partners Beyond Meat plans to have “strategic, holistic” collaborations with, he did note that the company, which recently announced Leonardo DiCaprio as an investor, plans to launch in both the retail and food-service channel, “with more emphasis on retail.”
As for bringing Beyond Meat’s products further into Europe, Goldman stated it is “further down” the line as the company doesn’t “want to go too fast.” Once the UK market is established, Goldman adds that it will be “easier to go elsewhere.”
To read the full article and interview, visit this link.